About Us

Welcome to BY KIRA the home of scrnchd. scrunchies, where every hair type finds its perfect match!

Growing up, I was always drawn to fashion—whether it was putting my own twist on the latest trends or learning to pleat a saree at a young age. Coming from the South Asian heritage, known for thick, long hair, I often felt out of place with my thinner hair. Sewing scrunchies, I discovered that beautiful, stylish updos are meant for every hair type.

At scrnchd., we offer three different scrunchie sizes, all designed for durability, style, comfort, and a no-pull experience. The scrunchies are made to prevent breakage and are gentle on your hair, thanks to the fabric surrounding the elastic. Whether your hair is thick, thin, curly, wavy, or straight, these scrunchies will hold your style without damaging your strands.

We have two main collections:

• The Everyday Collection - Features solid colours, florals, and patterns for any occasion.
• The Ledchumy Collection - Inspired by South Asian fashion, is crafted from fabrics like brocade or upcycled sarees and lehengas, showcasing the rich colours and designs of my heritage, while remaining sustainable.

Unlike elastic hair ties that tug, pull, and cause breakage, scrnchd. scrunchies are thoughtfully sewn for comfort and longevity. The scrunchies are made with a durable elastic which offers a secure yet gentle hold for any hairstyle.

At BY KIRA, our mission is to create scrunchies that empower everyone to feel fashionable and confident. No matter who you are and how you wear your hair, scrnchd. scrunchies are made to celebrate your unique beauty everyday.