The Meaning Behind the Ledchumy Collection

At scrnchd. every scrunchie tells a story. The Ledchumy Collection, is one that's close to my heart as it's named in memory of my late grandmother.

Who is Ledchumy?

This collection is named after my Ammamma (grandmother) Ledchumy, who embodied strength, humility and genuine love. She was the cornerstone of our family, and my biggest supporter. I remember when I first started scrnchd., I gave her 3 of my favourite colours. Her being spiritual in nature, placed all three in her mini praying room, in other words the linen closet which many of us have in our homes.

Through her I learned to appreciate the little things, and more importantly the beauty of our traditions. I hope that through the Ledchumy Collection, you too can embody the appreciation and culture that these fabrics represent.

What is the Ledchumy Collection?

This collection celebrates tradition, sustainability and love. Each scrunchie in this collection is hand sewn from upcycled South Asian fabrics, in particular from sarees and pavadais that are more commonly worn in traditional Sri Lankan/Indian Tamil celebrations. The fabrics are transformed into unique accessories that mix heritage with modern styles.

Upcycling these fabrics not only brings them back to life, but also ensures that the beauty of South Asian textiles are cherished and shared in an accessible way.

The Meaning Behind Each Scrunchie Name

If you take a look, each scrunchie has unique names that may be unrecognizable to some. They are carefully chosen Tamil words, each with its individual meaning. To help guide you, here's a quick summary:

Chandanam (சந்தனம்) - Sandalwood powder is used to symbolize earth, health and beauty.

Mayyil (மயில்) - The Peacock an elegant bird by nature, carries its beauty and boldness through its stunning blue and green colours.

Thangam (தங்கம்) - Gold represents elegance, luxury, and timeless beauty. Its brilliance mirrors the richness of Tamil culture and tradition, making every moment shine brighter.

Yaanai (யானை) - The elephant is a majestic and gentle giant, symbolizing strength, grace, and endurance. 

Varnam (வர்ணம்) - Purple brings a bold, vibrant touch to any style, blending tradition with modern charm.

Kungumam (குங்குமம்) - Red kumkum powder, known for its rich hue, embodies vibrancy, passion, and the energy that sparks individuality.

Pachchai (பச்சை) - Green with its deep, earthy tones evoke the lush beauty of nature and the spirit of growth and renewal.

Thottam (தோட்டம்) - A garden, filled with life and colour, reflects beauty, abundance, and the joy of nurturing something special.

Rosapoo (ரோசாப்பூ) - The rose, with its captivating beauty and soft petals, symbolizes elegance and love, adding a touch of sophistication to everyday style.

Neelam (நீலம்) - Dark blue, with its deep and rich tones, symbolizes elegance, confidence, and mystery.